When people talk about “marketing” in the nonprofit sector, the word is usually interchangeable with “fundraising” or “development”. They’re talking about the marketing that goes towards generating the financial resources necessary to produce a nonprofit’s services. There are a lot of organizations and individuals that have gotten very good at this type of marketing. One [...]
The pressures on all of us to filter stories and visual media shouldn’t mean that we’re filtering it out. At my firm, See Change, Inc., we believe the social sector has as much to gain from becoming expert consumers of stories and visual media as it does from refining impact metrics and establishing performance management systems. Metrics [...]
The following string of messages on Twitter are a good example of what Thanksgiving ought to be all about. These messages all center around Mark Horvath, aka @hardlynormal, who is working in a homeless shelter in Glendale, CA for Thanksgiving day. @hardlynormal: EMERGENCY! guest chef flaked so I have shelter w/ 10-15 ppl to feed [...]
