Executive payback

Few topics in the social sector are as ludicrous as the allegedly excessive compensation of non-profit executives. Not only is it a comical thought that anyone truly wanting to enrich themselves would go into the poverty business, it is painfully beside the point.

The debate over nonprofit executive compensation has little to do with increasing social impact. Rather, such arguments underscore the antiquated view still held by some that charity is about personal sacrifice rather than public benefit. Moreover, the controversy surrounding appropriate levels of executive compensation cannot be satisfactorily resolved until we establish metrics that allow us to meaningfully measure executive output against the only standard that matters, social outcomes.

Until recently, charity has been almost exclusively viewed as a personal sacrafice, a gift to the public realized as an economic loss rather than an investment in the greater good. In this misconcieving of charity, charity workers themselves are also assumed to be in the social sector with an expectation of personal sacrifice, generally viewed as paid volunteers rather than seasoned, well trained professionals.

Charity as sacrifice is a deprecated concept for a reason, it is a model that yields no discernible social impact. In the new era of social investing, and professional social entrepreneurs, working in the social sector is not about self-sacrifice, it is about professionalizing and innovating on the ways we help hurting people.

Debating executive compensation, in and of itself, is a pointless exercise. Compensation in any sector should be commensurate with performance. The problem is that as a sector we lack any real ability to measure social progress. So long as we fail to measure social outcomes, we will lack the sole, bottom-line metric we need to evaluate executive compensation.

Outrage over executive compensation is simply an extension of the same line of illogic used in evaluating charities by their overhead ratios (in fact, executive compensation is an overhead expense). Like overhead ratios, the brouhaha over executive compensation in the social sector underscores our inability to measure social progress, recently illustrated in a post on the Chronicle of Philanthropy by non-profit consultant Rosetta Thurman.

Rosetta, commenting on a recent controversy over the total annual compensation package of the Boys and Girls Club Chief Executive Officer (about $900,000) writes

I absolutely believe that nonprofit CEO’s should earn good pay. But there’s a big difference between good pay and excessive pay. While an organization can use any number of formulas to set compensation, it’s clear that many a reasonable person would deem Ms. Spillett’s salary excessive. I’m certainly not saying that nonprofit CEO’s should take a vow of poverty but that it may be problematic to have leaders in our sector who could be deemed “rich.”

Indeed, if we sent the message to the general public that helping poor people as a career choice was not only morally righteous, but economically rewarding, where would we be? Perhaps we would have attracted the talent we need to establish proper outcomes metrics so we would not feel the need to assess executive compensation packages by the same standard the Supreme Court uses to differentiate art from porn.

Executive compensation should be based on social outcomes. Just as for-profit executives are evaluated on their performance relative to profits, and are compensated accordingly, so too should we in the social sector reward our executives based on their creation of social profit.

Until we establish better social outcomes metrics, and mechanisms for regularly, and rigorously, evaluating organizational output, we cannot have an honest discussion about executive compensation.

(Photo by Robert Couse-Baker)

  • http://twitter.com/joe_brown @joe_brown

    Excellent post, David. I am in agreement with the need to move away from the emotional and toward the rational in nonprofit executive compensation. I have recently written about that need, attempting to reach an analytic medium between Rosetta and Dan Pallotta in their recent pieces on the Boys & Girls Clubs of America brouhaha (a word which, by the way, I also found myself using to describe the situation). My pieces are herehttp://bit.ly/9oe4JN” rel=”nofollow”>:http://bit.ly/9oe4JN and here:http://www.bit.ly/allxnX.

    I also agree with you on the need to evolve measurement in the nonprofit world beyond (like, way beyond) overhead, and towards measures of social impact. And while I do believe that such measures could, and should, factor into compensation at all levels (I am, after all, a compensation consultant at heart, with many years of evangelism for pay-for-performance in the nonprofit sector), I am not as confident as you that we will arrive at a place where there will be a strong correlation between nonprofit executive pay versus social profit. In part, this is because I don't believe there is a consistently strong correlation between executive pay and profit in the for-profit sector. Instead, what I think is more achievable and more necessary is a stronger correlation between nonprofits' social impact and the flow of capital into specific nonprofit organizations. This, to my mind, would closely mirror the for-profit model where capital flows into performing companies, and would lead to more optimal use of donors' and funders' investment in the social sphere.

    • http://intensedebate.com/people/david_henderson David Henderson

      Hi Joe,

      Thanks for the thoughtful response, and I think you might be right that my expectation that executive performance could be tied to social outcomes is achievable. Evaluating program impact I believe is achievable, though we are a long way off from that, but then how do we subdivide who contributed what within an organization to achieve those social ends?

      Certainly you are correct that we need to move capital to high achieving organizations, the question then reverts back to how should those organizations use their capital to increase social outcomes? On the one hand, it is tough (impossible?) to isolate the effect of each person in an organization on the bottom line. On the other hand, hiring and compensation are presumably all about increasing the bottom line (in our sector social outcomes).

      So it seems to me then a bit of a conundrum, on the one hand you rightly argue we cannot simply match up program outcomes to individual performance, yet on the other hand programs are made up of people, and those people are hired into the organization in part through compensation packages. So the question then is, if we can't easily relate performance to outcomes, how should we make our compensation decisions?

  • Pete Manzo

    David,

    Great post, both thoughtful and fun to read.

    I want to mention that there are two aspects of the challenge you raise. One is whether we will be able to establish reliable measures of social value created by nonprofits, which would be the basis for tying increases in compensation to higher performance. The second part, though, is the question where to find the dollars – the "surplus revenue" to fund increased compensation. (I touched on this in a post to SSIR a while back [http://www.ssireview.org/opinion/entry/rethinking_compensation_for_nonprofits/], leaning heavily on Dan Pallotta's strong arguments, and proposed that we seek something similar to what you seem to be proposing, which Brad DeLong and others in the economics have called "Silicon Valley compensation schemes" – an unfortunate but accurate title that refers to tying superior compensation to superior performance over a number of years.

    Let's assume for the moment we could measure productivity gains and added value. Where, then, would the funding to pay deferred compensation for superior performance come from? Given all the attention venture philanthropy and social enterprise has received over the past 10-15 years, we’ve seen surprisingly little discussion about how to compensate organizations and people who make extraordinary contributions.

    Addressing this second aspect – where would we get the money? – needs some attention, too, and it may not need to wait until the question of reliable metrics is settled, if it ever would be. There's no reason to expect that those measures will be any more scientific than they are in the for-profit world, but that doesn't mean we can't experiment in the meantime. There has been a great deal of energy put into prize philanthropy in recent years. What if a similar amount of funding and attention were put into bonus pools for collaboratives working on challenges suitable for result measurement? Might we learn something from the way cooperatives measure and reward contribution to the whole? Perhaps the workforces of different organizations could be assigned shares of a pool of “success funds"?

    (I apologize for the wordiness of this comment, but it's late, I'm tired and I don't have time to write a shorter one.)

    Thanks for raising this important issue, and keep up the provocation,

    Pete Manzo

    • http://intensedebate.com/people/david_henderson David Henderson

      Hi Peter,

      Thanks for the comment and for pointing me to your SSIR article, you make an excellent point, indeed the executive compensation conundrum is not just about how to evaluate performance, but how to fund it. I enjoyed the hypotheticals in your article, but I worry that the general perception of the social sector being based more in sacrifice than achievement makes funding compensation difficult.

      It's difficult enough to get people to fund administrative costs at all, how do we solicit funds for incentive pay? I like the idea of the "Silicon Valley" model (perhaps because I grew up in the Bay), but as you know those models presuppose an ownership model, inherently at odds with the public ownership of 501(c)(3)'s.

      How would you envision such a model being implemented in the social sector? Simply giving executives a cut of dollars raised (assuming such a thing were possible) would not solve the problem as raising funds does not necessarily beget social value, and the point here is to reward social value creation.

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